Basic market research
January 27, 2012
Continuing the discussion from my previous post on the “If you build it they will come” fallacy, here is a great article I ran across that offers basic market research advice to help you avoid this problem.
“If you didn’t first identify the existence of strong market demand prior to developing your product, then chances are that you’ve created something that no one wants to own. In such a case you were doomed from the start…”